Great content offers value to your readers. It educates them on your business and expertise, and helps answer their questions or solve their problems. Finding and crafting that content, however, can be hard if you don’t know where to look. Here are some ideas on where to get content.
You’re an expert at what you do and articles on your blog will help answer client’s questions and solve their problems before they have to come to you. It makes sense then, that no one will be able to answer the questions that form the basis of articles, quite like you can. So you should definitely consider writing the content yourself. But if you don’t have the time, perhaps someone in your business might be able to write articles for you and upload it to your website, blog or email newsletters. Ask your employees and start with the most common questions and queries you get, and go from there.
Hire a content writer
Writers and copywriters are in high demand with online marketing taking a step back from paid promotions and moving forward with content marketing. For that reason, you’ll be able to find a writer who is able to learn about your business and put into words what you might not have time to. When you hire a writer, remember that you’re probably going to have to go back and forth with drafts and edits as they’re not a member of your business. Some writers will also ask for their attribution at the end of an article, depending on your agreement with them.
Purchase pre-written articles
Arguably the easiest and quickest way to get great content onto your website is by purchasing pre-written content. When you purchase content that includes the full licensing of that writing, you’ll be able to make edits and put your own spin on the article before uploading it to your website. You could have great content in your emails and on your website within minutes! Online marketplaces like Partica.com give you the license to change the text so you won’t have to worry about giving credit to writers.