Your travel agent blog needs to inspire your client’s future holidays and educate them on useful travel tips and destinations. But when you’re an expert at all things travel, it can be hard to step back and remember that your clients don’t know anywhere near as much as you do. You need to create content that can help them make decisions and more importantly show that you are the expert that can help them with their travel needs.
Tips on a destination
You are no doubt an expert on a number of destinations, so start with the destinations you’re most familiar with. Clients looking to plan a holiday to those destinations will want to know how expensive it is to travel to and get around, what modes of transport are available, whether they need to have knowledge in a foriegn language, if it’s a good destination for families and so on. Think of what your clients ask when they sit down to discuss a destination with you and answer those questions for each destination.
The one thing most of your clients will have in common when going on a holiday is flying there. Share your tips on finding, booking and surviving a flight as some of your clients may have no experience in flying long haul or overseas at all. Can you remember all the questions you had about your first international flight? What about getting to and from the international airport? These are all questions your clients will have and they’ll be looking for the answers on your website first.
Lists are popular with online readers for a reason. They’re also quick to create and add so much extra value for your audience. Think something along the lines of “what to pack for your summer vacation”. You probably already provide similar information in list form when clients book a holiday with you, but there’s no reason why that can’t be adapted to your website or used in your email newsletters to clients.
One of the most eye catching parts of any travel blog and website is of course the images. It can be hard for clients to picture a destination they’ve never been to before so it’s important to show them through the power of beautiful photographs. The same goes for your social media pages and your emails.
What would you want to read on a travel agent blog?
Think back to before you became such an expert at planning and booking holidays. What was it you wanted to know? Were there times when you were on holiday and thought “I wish someone had told me about that before I got here”? Try and answer all of the questions you’ve ever asked or been asked when it comes to travelling. There’s no point in sharing content for the sake of it!
Don’t have time to create the valuable content your website and emails need? Explore Partica.com’s range of inspiring travel articles and images today.