We business owners have a lot in common.
One commonality we can all agree upon (albeit more ‘unconventional’) is:
At some point or another, we have all found ourselves lost within the infinite search-engine-sea of our top competitors.
And part two of that unconventional commonality is:
Getting stuck within that infinite search-engine-sea of our top competitors, outright sucks.
When we’re in that space, it’s quite easy for that snivelling comparison weevil to wriggle in…
Who else is on the top page of Google?
Who is securing more leads?
Who has a better USP?
One rule? Close shut a giant, never-to-be-opened-again door on those thoughts. They’ll do more harm than good.
What will help you improve search engine rankings, generate more leads and develop your unique business- is content. As you know, many elements are encompassing a complete website, but yes, it all comes back to content.
And therein lies the question. “What are some ways I can continually source new content for my website?” Good thing for you; we’ve compiled 10 ways to source content for your business, so you don’t have to.
10 Ways to Consistently Source New Content for Your Website:
1. Turn those questions into content
No matter what business you’re in, you are sure to have been asked many questions over your business’s lifespan.
The good news? These questions are a great segway into sourcing content for your website.
Example: The Questions + Your Answers =
• An FAQ Page
Not only is this a great way to create content for your website, but it’ll also save you time answering the same old questions. Instead, simply direct possible clients to this page before doing business together.
• A monthly ‘chatting with (your name/team’s name)’ blog post, in which you answer one of those question a month
This is a real winner. First, you’re not stumped for monthly blog content. Win! Second, you’ll be in the good books of Google and other search engines. Why? Because continually updating your content leads to continually improved Search Engine Rankings. Double win!
2. Make use of that feedback
As business owners, we all know the importance of a great review, a solid referral or even some ol’ fashioned word-of-mouth. So why not make use of it?
Place those reviews on a dedicated testimonial’s page and continually update it with every new review.
Again, this is a perfect way of updating your website with consistent content, which should be the focus of every business owner.
3. Hire a local content writer
Phew- isn’t it just so hard to keep on top of everything sometimes? No matter how hard you try, there’s always going to be a continual race against time to get stuff done. Let’s face it; nobody can do it all by themselves forever. So, engage a local content writer or copywriter to carry some of the load.
4. Use an online freelance service
There’s no shortage of content provider services online now. Much like your local content supplier, you can outsource it all digitally. All we can suggest is to do your research to ensure you’re going with a reliable writer!
5. Do it in-house – keep a blog with your team members personal contributions
Got a team going? Show them some love!
Give your team members their own dedicated blog. This is an awesome, innovative way to keep your content rolling. Perhaps each member will write specifically about their individual line of work? Maybe they’ll do small, weekly updates?
Whatever the case, this is an excellent way to source content for your website AND build your brand whilst you’re at it.
6. Make Social media do the work
It’s all about the socials.
We’ve all got some social media posts, whether it be old or new. Go ahead and feature this on your website! Have either a dedicated page with each post or a blog-style concept with a new post each week/month.
Alternatively, take any comments you receive on your social media posts, and use that to inspire a new blog post. Usually, social media is a great place to find top-of-mind discussion topics. Take that and run with it!
7. No ‘old’ concepts are too old
Whether you dedicate a whole blog post to a ‘then vs now’ of your business or rehash those forgotten topics lazily typed into your iPhone note pad… you’ll be surprised what quality content this can bring forward!
8. Industry-relevant events
We all love to say top-of-mind.
These days, however, it’s getting trickier by the minute. Topics upon topics are popping up left, right and centre.
To stay on top of this by joining some industry-relevant Facebook groups and keep up to date with their discussion.
9. The content is all there
- Post about an upcoming event on your website blog page,
- Get a discussion going by inviting those members into a forum-like page on your website,
- Select a few questions asked by members and answer those in a blog post
10. Source pre-written articles!
Grabbing a pre-written article online is the fastest way to source content for your website.
You’ll have a ‘what you see is what you get’ view at a large range of quality articles, something that you wouldn’t have when you engage a copywriter- you simply take your pick of the bunch!
A lot of the time, these pre-written articles (from places like Partica) are ready to upload upon purchase. If anything, add a few images to make it your own and some snippets about your business at the end- easy as!
This is a foolproof form of content sourcing, and an excellent time-saver too!
Need content for your website, social media, blogs or e-newsletters?
Start-up and established businesses and companies in countless industries use Partica to solve one of the biggest problems they have. Writing, posting and having fresh regular and relevant content for their content marketing.
Partica saves you time, energy and money because you can download, edit and use our professionally written articles to use in your social media marketing, newsletters, blogs and all your other content marketing with no monthly fees.
You purchase the article you want in the category you wish about the topic you desire and edit it as you see fit. For more information about the Partica Content Library articles, or become a partner of Partica, select the option below.