The benefits of syndicated content

In an age where content is the difference between being discovered and not, it can be easy to think that you need to sit at your computer and produce hand-craft content daily. But with calendars booked out days, weeks, or even months in advance, where does one find the time to produce that content? Spoiler alert: they don’t. They’re making use of professionally produced syndicated content. 

Rank with SEO without the hassle

Forget everything you thought you knew about SEO. While Marketing 101 guides will tell you that your content needs to be unique to avoid being flagged by Google, the reality is that everyone in your industry is using the same keywords and search terms as you. What’s most important is that you have high quality content that answers the questions your potential clients are searching for. There’s no point in writing a helpful blog based around an obscure search term that will rank highly against the competition but your audience simply won’t use.

Useful syndicated content in your own style

Now that you’ve found the article you want to share with your audience and it took all but five minutes and saved you hours, you can spend a few minutes making the article yours. Your audience will already be familiar with your tone of voice and the way your business markets itself so make the article sound like something you wrote. If the article includes a word like “discombobulated” but you prefer to use the term “confused” simply change it. 

More time to do your thing

With the time you save on researching and writing content for your website, social media pages or email newsletters, you can get back to focusing on what’s more important to you. Harness that extra energy you have now to help the audience who engages with and responds to your content.

The Partica advantage

At Partica, we understand the value of high quality content. We also value the hard work that journalists and professionals put into crafting that content. That’s why we’ve created an easy-to-use marketplace where you can search for thousands of content pieces to download and use as you please. Explore our large library of content at Partica.com and start improving your content today.