The difference between content marketing and advertising
Marketing is all about influencing your customers, but while traditional advertising pushes your business name and offers, content marketing is geared towards the modern smart customer. These days, customers have greater control over the advertising they view and will research a brand, product and service before making a commitment. What is traditional advertising? This is […]
How to write a blog for your website
You’ve been staring at a blank page for what feels like hours on end, trying to start a blog for your website. So, you’ve typed into your search engine, “how to write a blog” and luckily, you’ve stumbled across this helpful article. You know your website needs content, but if you’ve never sat down at […]