Is there more to content marketing than SEO?
In the world of content marketing there’s one term that continues to be thrown around, SEO. But is content marketing all about SEO or is there more to it? What exactly is SEO? SEO stands for Search Engine Optimisation which refers to the way search engines (like Google) read your content and present that information […]
Where to get great content for your business
Great content offers value to your readers. It educates them on your business and expertise, and helps answer their questions or solve their problems. Finding and crafting that content, however, can be hard if you don’t know where to look. Here are some ideas on where to get content. In-house You’re an expert at what you […]
How content can help your business
More and more people look online before finding a business they trust to help them. When people eventually get to your website, they expect to see that you’re an expert in your field. But how do you make sure you actually look like the expert you are on your website? Through content of course! Content […]
Content is the key to successful email marketing
Email marketing is still one of the most effective forms of marketing, and for good reason. It’s one of the most affordable ways to keep your audience engaged after they’ve opted-in and subscribed to your newsletter. So, how do you make sure your email marketing keeps your clients engaged? With high quality and relatable content! Content […]
How to improve email open rates using content
You’ve got your email newsletters up and running, your database is there and you’re sending what you think is important for your potential clients to know. But are you getting the open rates you want? Here is how you can improve email open rates using content and avoid being marked as spam. Segment your database […]
The difference between content marketing and advertising
Marketing is all about influencing your customers, but while traditional advertising pushes your business name and offers, content marketing is geared towards the modern smart customer. These days, customers have greater control over the advertising they view and will research a brand, product and service before making a commitment. What is traditional advertising? This is […]
How to write a blog for your website
You’ve been staring at a blank page for what feels like hours on end, trying to start a blog for your website. So, you’ve typed into your search engine, “how to write a blog” and luckily, you’ve stumbled across this helpful article. You know your website needs content, but if you’ve never sat down at […]