What is content marketing and am I doing it right?
You’ve heard the term being thrown around by marketing gurus but what is content marketing exactly? While it might not sound like anything too different from what you’re used to in regards to traditional marketing, content marketing is actually very different. Let’s clear up exactly what content marketing is and how to know if your […]
How to make money writing blogs
As a freelance writer you’d be forgiven for thinking that in a world where print magazine and newspaper sales have dwindled, it’s almost impossible to make money writing blogs. But the truth is, the art of writing content online, especially blogs, is alive and well. Writing blogs gives you the freedom to work in a […]
The benefits of syndicated content
In an age where content is the difference between being discovered and not, it can be easy to think that you need to sit at your computer and produce hand-craft content daily. But with calendars booked out days, weeks, or even months in advance, where does one find the time to produce that content? Spoiler […]
How to use content for travel agents to inspire client holidays
When it comes to booking a holiday, most of us want to research the best deals, what to do in each location and when and where to go. So, as a travel agent, how can you help motivate clients to book their next adventure? It’s easy with content for travel agents! Segment your database The […]
What should be included in my travel agent blog?
Your travel agent blog needs to inspire your client’s future holidays and educate them on useful travel tips and destinations. But when you’re an expert at all things travel, it can be hard to step back and remember that your clients don’t know anywhere near as much as you do. You need to create content that […]
Is there more to content marketing than SEO?
In the world of content marketing there’s one term that continues to be thrown around, SEO. But is content marketing all about SEO or is there more to it? What exactly is SEO? SEO stands for Search Engine Optimisation which refers to the way search engines (like Google) read your content and present that information […]
Where to get great content for your business
Great content offers value to your readers. It educates them on your business and expertise, and helps answer their questions or solve their problems. Finding and crafting that content, however, can be hard if you don’t know where to look. Here are some ideas on where to get content. In-house You’re an expert at what you […]
How content can help your business
More and more people look online before finding a business they trust to help them. When people eventually get to your website, they expect to see that you’re an expert in your field. But how do you make sure you actually look like the expert you are on your website? Through content of course! Content […]
Content is the key to successful email marketing
Email marketing is still one of the most effective forms of marketing, and for good reason. It’s one of the most affordable ways to keep your audience engaged after they’ve opted-in and subscribed to your newsletter. So, how do you make sure your email marketing keeps your clients engaged? With high quality and relatable content! Content […]
How to improve email open rates using content
You’ve got your email newsletters up and running, your database is there and you’re sending what you think is important for your potential clients to know. But are you getting the open rates you want? Here is how you can improve email open rates using content and avoid being marked as spam. Segment your database […]