How to share your articles with your digital audience
With more than 60 per cent of the world’s population on social media, sharing your articles to those platforms has become more vital in your search for clients and to increasing your brand awareness. But your audience, which consists of your past, current and potential clients, don’t just live on social media, they’re also using email. Knowing how to share your articles to social media and in email can help you improve your digital marketing strategy and make your communications more engaging.
Is Google really punishing you for duplicate content?
It’s a myth that has circulated the internet for years, but Google does not punish for duplicate content. Instead, Google rewards unique content and content that adds value to internet users. But Google can penalise low-quality or deceptive content when content is used for an irresponsible purpose or with malicious intent. Duplicate content, however, is often not manipulative and is commonplace on the internet. So, what does Google do when it comes to duplicate content?
The ‘hows’ and ‘whens’ of publishing on social media
If you’re creating content for social media, you know that one of the main challenges you face is having your message heard above the noise and getting more eyes on your posts. As social media algorithms increasingly move towards relevance-based content, businesses must continually refine their tactics in creating high quality content and sharing it at the best possible time for enhanced engagement. Knowing how and when to post on every social platform is one important way to stay a step ahead of the competition.
How to edit an article and make it your own
Buying an article online makes uploading content to your website or social media accounts quick and easy, without spending the time and money on researching and writing it yourself. But while it’s easiest to download an article and upload it straight onto your website, it’s always best to edit it to suit your unique brand needs. It’s not difficult to edit the content you purchase to suit your brand voice or audience, but there are few key points you should consider.
What you need to know about hiring a copywriter
Have you ever sat down at your computer and Googled ‘how to write a blog’? You might benefit from hiring a copywriter. Copywriting is a specific skill which can help present your business in a new light, draw out the key benefits of your products and services, and communicate that to your clients and potential customers. So, if you’re considering hiring a copywriter to help with your next sales letter, brochure, website, or marketing project, there are a few things you need to know before you do.
Where to get free images
Need an attention-getting image to go with your social media post? Or a striking supporting image for a blog post or article? Or great images to use in an ad, newsletter, or brochure? There are plenty of stock image libraries out there, but if your budget is tight, or non-existent, it’s tempting just to grab something from a web search and not think about the consequences of breaking copyright laws – until perhaps you’re caught and then issued with a ‘take down’ notice.
5 tips to write engaging content
With a lot of emphasis on SEO, it is easy to forget that you need to write content to engage real people, not just to rise in search rankings. Here are five tips to make sure you are able to write engaging content for your audience: 1. Think about your audience It sounds obvious, but […]
Here’s how pre-written articles can improve your digital marketing
There’s no denying that effective content marketing starts with high-quality blog articles. The problem lies in the time it can take to get those original blogs written and published while ensuring the quality of the blog meets SEO standards. But it doesn’t have to be so difficult. Buying content from a marketplace can save you both time and money in the long run. And that’s not all! Here’s how pre-written articles can improve your digital marketing.
How to increase your online real estate leads
How you engage and retain customers can make or break your ability to generate online real estate leads. If your social media posts are falling flat, your email subscribers are dropping off and your online listings aren’t getting the views they deserve, it might be time to reconsider your approach. Check out these 5 quick tips on how to increase your online real estate leads.
How content marketing helps small businesses
Many businesses often question whether content marketing is worth the time, money or effort, especially when the results aren’t always immediate. But compared to traditional forms of advertising, content marketing can actually be more cost-effective in helping small businesses thrive in the digital world.