Getting your existing leads to do your online marketing work for you can help increase your overall engagement and help you generate leads, without spending extra time and money on your marketing campaign. Here are a few ways you can help your existing leads help you when it comes to your online marketing. Offer unique […]
You know that the better your SEO is, the higher you rank on search engines such as Google. But that doesn’t quite make you an SEO genius. Here are some of the most frequently asked SEO questions marketers get all the time.
Email marketing sounds straightforward enough, but there are actually a number of questions you’ll likely have when you work on your email marketing campaign. Here are the answers to some of the most commonly asked email marketing questions.
Copywriting is the art of creating compelling written content that engages your audience and can convince them to take an action. These actions can include signing up to your email newsletter, purchasing a product or enquiring about your services. Put simply, copywriting is advertorial or words that sell. It can cover anything from effective sales pages to catchy slogans and successful social media campaigns. But there are a number of myths floating around the internet space about copywriting that simply aren’t true.
You’ve just spent all that time putting together your latest email newsletter. But don’t hit send just yet! Here are five things you should check before sending out your newsletter to make sure you’ve checked all the boxes.
With more than 60 per cent of the world’s population on social media, sharing your articles to those platforms has become more vital in your search for clients and to increasing your brand awareness. But your audience, which consists of your past, current and potential clients, don’t just live on social media, they’re also using email. Knowing how to share your articles to social media and in email can help you improve your digital marketing strategy and make your communications more engaging.
It’s a myth that has circulated the internet for years, but Google does not punish for duplicate content. Instead, Google rewards unique content and content that adds value to internet users. But Google can penalise low-quality or deceptive content when content is used for an irresponsible purpose or with malicious intent. Duplicate content, however, is often not manipulative and is commonplace on the internet. So, what does Google do when it comes to duplicate content?
If you’re creating content for social media, you know that one of the main challenges you face is having your message heard above the noise and getting more eyes on your posts. As social media algorithms increasingly move towards relevance-based content, businesses must continually refine their tactics in creating high quality content and sharing it at the best possible time for enhanced engagement. Knowing how and when to post on every social platform is one important way to stay a step ahead of the competition.
Buying an article online makes uploading content to your website or social media accounts quick and easy, without spending the time and money on researching and writing it yourself. But while it’s easiest to download an article and upload it straight onto your website, it’s always best to edit it to suit your unique brand needs. It’s not difficult to edit the content you purchase to suit your brand voice or audience, but there are few key points you should consider.
Have you ever sat down at your computer and Googled ‘how to write a blog’? You might benefit from hiring a copywriter. Copywriting is a specific skill which can help present your business in a new light, draw out the key benefits of your products and services, and communicate that to your clients and potential customers. So, if you’re considering hiring a copywriter to help with your next sales letter, brochure, website, or marketing project, there are a few things you need to know before you do.