The most powerful marketing tool any business has access to is a happy client or customer. The reviews or testimonials you receive from these happy clients can add credibility to your brand as well as increase your brand awareness, organically. Having reviews as part of your overall digital marketing strategy can give you an edge over the competition by making your brand more credible and trustworthy in the eyes of the client.
The average social consumer in Australia clicks on 21 Facebook ads per month — almost double the worldwide average. This shows just how effective Facebook ads can be at driving clicks for brands. But before you can win those clicks, you need to first set up your Facebook Ads Manager account. We’ll show you how to do it.
Curated content can help to improve your brand engagement and brand credibility, without costing you precious time or blowing out your marketing budget. But what exactly is curated content, and how can you use it to your advantage on social media?
Facebook bought Instagram in 2012, but the differences between the two platforms remain surprisingly large. We’re going to dive into the differences between Instagram Live and Facebook Live and how you can use each as part of your overall digital marketing campaign.
With competition in the digital marketing space heating up thanks to a shift online caused by the Covid pandemic in 2020, brands need to be increasingly creative with their campaigns if they want to stand out from the noise. But if creating new and enticing content isn’t your strong point, it might be time to hire a content creator for your brand. So, how do you find the right fit?
Social media continues to be a large part of any successful online marketing campaign. But with new social media apps entering the playing field, how do you know which platforms are the most important for you to have a presence on? While it’s important to be where your target audience is, there are other factors you’ll also want to consider. Here’s your ultimate guide to each platform and whether you need to be present on them.
The Covid-19 pandemic has affected the global economy in different ways around the world. Since the pandemic first hit the shores of Australia, people have changed the way they spend their money. As a result, businesses must also change the way they reach consumers or clients in the first place. While marketing hasn’t undergone drastic changes, there have been shifts in digital marketing trends post-Covid.
Australians are a social media-savvy bunch and understanding the way they use social platforms can help you increase your brand engagement and awareness. It’s estimated that 71 per cent of all Australians are on social media and they’re among the most likely to do business via social too.
Since their release in 2016, Instagram stories have become more and more popular with users of the mobile app. Instagram stories are a great way to engage your audience’s attention and get them to engage with your brand. They’re only around for a short time and allow brands to be more personal in their approach to content. So, with everyone using Instagram stories to increase their brand awareness and engage with their audience, how can you stand out?
This year has seen more businesses turning to the internet to meet clients’ needs, but with that comes speaking to an audience that you might not have had much experience with before 2020. The modern client buyer journey has changed with developments in online shopping and research which means you might need to rethink what content you need to produce and share to your digital audience as part of your overall content marketing strategy.