Social media continues to be a large part of any successful online marketing campaign. But with new social media apps entering the playing field, how do you know which platforms are the most important for you to have a presence on? While it’s important to be where your target audience is, there are other factors you’ll also want to consider. Here’s your ultimate guide to each platform and whether you need to be present on them.
The Covid-19 pandemic has affected the global economy in different ways around the world. Since the pandemic first hit the shores of Australia, people have changed the way they spend their money. As a result, businesses must also change the way they reach consumers or clients in the first place. While marketing hasn’t undergone drastic changes, there have been shifts in digital marketing trends post-Covid.
Australians are a social media-savvy bunch and understanding the way they use social platforms can help you increase your brand engagement and awareness. It’s estimated that 71 per cent of all Australians are on social media and they’re among the most likely to do business via social too.
Since their release in 2016, Instagram stories have become more and more popular with users of the mobile app. Instagram stories are a great way to engage your audience’s attention and get them to engage with your brand. They’re only around for a short time and allow brands to be more personal in their approach to content. So, with everyone using Instagram stories to increase their brand awareness and engage with their audience, how can you stand out?
This year has seen more businesses turning to the internet to meet clients’ needs, but with that comes speaking to an audience that you might not have had much experience with before 2020. The modern client buyer journey has changed with developments in online shopping and research which means you might need to rethink what content you need to produce and share to your digital audience as part of your overall content marketing strategy.
Instagram continues to be one of the most useful online marketing tools around the world. So it’s important that you’re using it as effectively as possible to reach both your existing and potential leads. Here are some hacks to help you navigate the app effectively.
Email marketing can be a crucial part of your email marketing strategy so you don’t want to make these five common mistakes. As the world turns to digital communication more and more, the way you communicate with your past, current and potential clients is more important than ever before. So, don’t make these mistakes when you email them!
From the subject line to the email copy itself, copywriting has a hand in making every aspect of your email marketing engaging and successful. Improving your open rate and the level of engagement in your emails means improving your copywriting. Here are seven tips to help you improve your email marketing.
Instagram was launched in October of 2010 and has since grown to have around 500 million daily users. It has also become a successful source of income for content creators and brands worldwide. Since the potential to increase revenue on Instagram is so high, understanding how to use it to engage with your customers is now more important than ever before.
Your content SMART goals should be concrete targets that you strive to achieve over a set period of time. These goals, much like your other business goals, should be carefully put together to ensure they’re achievable and realistic.