Getting your existing leads to do your online marketing work for you can help increase your overall engagement and help you generate leads, without spending extra time and money on your marketing campaign. Here are a few ways you can help your existing leads help you when it comes to your online marketing.
Offer unique content
By offering unique content, you can entice your existing leads to share that content with their like-minded friends and family. Don’t limit your unique content to your email newsletters either. By sharing your content on social media, you make your content easily accessible and shareable. Just remember to always include an engaging and enticing call to action to encourage new leads to subscribe or follow you for more.
Provide easy sharing links
In the world of modern technology, your existing leads need it to be quick and easy to share your content with their community. Your website or blog should always include buttons that allow your existing leads to share what they’re reading to social media instantly. Don’t forget to include these buttons in your email newsletters too! Talking about newsletters, you should also include an easy way for existing leads to refer a friend so they too can subscribe.
Be present on social media
With a presence on social media, you make yourself part of your existing leads’ community. By being present in their community, you make it easier for them to share your posts with their network. Make sure your presence is consistent and you’re engaging with your existing leads by replying to questions and responding to messages and comments as soon as you can.
Ask for a testimonial
One of the most successful and longstanding marketing tools is customer testimonials. Asking your existing leads to leave their positive feedback in the form of a Google review, on your social media pages or on your website, you have unique and valuable content to share with your potential leads.
Offer an incentive
Offering an incentive can help entice your existing leads to refer a friend. Many companies offer discounts to existing leads when they refer a friend who also subscribes to their newsletter but these incentives can also extend to social media. Just make sure the incentive you offer is relatable and relevant to the audience you’re trying to capture.
Maintain a good relationship with existing leads
One of the most important aspects of marketing is customer service and this is also true when it comes to online marketing and your existing leads. Invite your leads to connect with you at every opportunity, whether you’re sharing funny videos on Facebook, or offering a five per cent discount through email. Give your leads a reason to engage with your content and keep coming back for more.
By maintaining your relationships and building your unique and relevant content library, you can enhance and improve your online marketing through the help of your existing leads.