What are evergreen articles?

Evergreen content is content that is continually relevant and stays “fresh” for readers over a long period of time.

Why buy articles from Partica?

Purchasing articles from Partica saves you time and money. You can easily search for an article that suits you, and in just a few moments download the article and modify it for your intended use. 

What can I use the articles for?

There are no restrictions on most articles, you are free to use them for your own purposes – even commercially. You can use them on your website, in a blog, posted on social media, in an email, published in a magazine, for content marketing purposes, or in a printed brochure. You can add your branding message and a call to action.

Do I own the article after purchase?

When you pay for an article through Partica, you are purchasing a license to use that article. You are not purchasing ownership or copyright, you are getting a perpetual, non-exclusive license to use the article for your own purposes. In most cases, you also get the rights to use the images that come with the article.

How long can I use the article?

There is no expiry or end date on articles you purchase. You can use the articles in perpetuity – even if you close down your Partica account.

Can I modify the article?

Yes, for articles that are licensed under the Partica standard license, you can make any changes to the article to suit your purposes including adding, deleting or changing the paragraphs, including commercial information such as your brand or a call to action. You cannot make changes that would be considered unlawful such as defamatory or immoral statements.

Can I resell the article?

You are not permitted to resell an article you have downloaded on Partica or any other marketplace even if you have substantially changed it. You have a license to use the content, you do not own the rights to the content itself.

Do I have to credit the original author?

Under the Partica standard license, you are not required to credit the author, although sometimes it may make sense to do so. Some content is written in the first person and a lot of writers on Partica are well respected in their fields so in these instances it would be beneficial to keep the name of the author on the article (called ‘attribution’). One of the benefits of purchasing articles to use through Partica is your ability to use them to build your own authority on a particular subject.

Do I have to provide a link to the original content?

Not all content in Partica originated from an online source, so there is no requirement to provide a link for any articles unless it is expressly required as part of the license terms. The standard Partica license does not require links. As an authority on your subject, the last thing you want to do is send your readers to someone else’s website to read about your subject matter.

Can I purchase an article on behalf of my client?

Yes, you can license content on behalf of your employer or client. You need to have the authority to purchase the content on their behalf, and then only they can use the content.

Some of these articles are already online, what about SEO?

Not all articles on Partica are already online – some articles have been extracted from print magazines. The Partica licensing permits changes to the content, so we recommend that you edit the content to suit your own purposes therefore making it unique. Removing and editing content, adding a call to action, changing the wording and adding introductions and conclusions. It doesn’t take much to make the content unique. 

It is a widespread misconception that Google penalises you for duplicate content – a fact that Google has publicly stated several times over the years. Google also uses many factors (over 200!) when determining what search results to show you – location and your previous history included. You will get SEO benefit from Partica articles, how much depends on many factors such as your edits, location, businesses etc.

Can I sell my own articles in Partica?

Yes. Partica presents an opportunity to sell your content at no risk or expense, with little effort required from you. All we need is access to your archive material from either your print ready PDFs, your website or your CMS. We take care of the extracting, production and curation of the articles, as well as the management, licensing, sales and marketing. Click here to learn more.