Social media continues to be a large part of any successful online marketing campaign. But with new social media apps entering the playing field, how do you know which platforms are the most important for you to have a presence on? While it’s important to be where your target audience is, there are other factors you’ll also want to consider. Here’s your ultimate guide to each platform and whether you need to be present on them.
- Content Marketing
- Email Marketing
- Lead Generation
- Social Media
The Covid-19 pandemic has affected the global economy in different ways around the world. Since the pandemic first hit the shores of Australia, people have changed the way they spend their money. As a result, businesses must also change the way they reach consumers or clients in the first place. While marketing hasn’t undergone drastic changes, there have been shifts in digital marketing trends post-Covid.
Australians are a social media-savvy bunch and understanding the way they use social platforms can help you increase your brand engagement and awareness. It’s estimated that 71 per cent of all Australians are on social media and they’re among the most likely to do business via social too.
Since their release in 2016, Instagram stories have become more and more popular with users of the mobile app. Instagram stories are a great way to engage your audience’s attention and get them to engage with your brand. They’re only around for a short time and allow brands to be more personal in their approach to content. So, with everyone using Instagram stories to increase their brand awareness and engage with their audience, how can you stand out?
Instagram continues to be one of the most useful online marketing tools around the world. So it’s important that you’re using it as effectively as possible to reach both your existing and potential leads. Here are some hacks to help you navigate the app effectively.
Instagram was launched in October of 2010 and has since grown to have around 500 million daily users. It has also become a successful source of income for content creators and brands worldwide. Since the potential to increase revenue on Instagram is so high, understanding how to use it to engage with your customers is now more important than ever before.
Getting your existing leads to do your online marketing work for you can help increase your overall engagement and help you generate leads, without spending extra time and money on your marketing campaign. Here are a few ways you can help your existing leads help you when it comes to your online marketing. Offer unique […]
With more than 60 per cent of the world’s population on social media, sharing your articles to those platforms has become more vital in your search for clients and to increasing your brand awareness. But your audience, which consists of your past, current and potential clients, don’t just live on social media, they’re also using email. Knowing how to share your articles to social media and in email can help you improve your digital marketing strategy and make your communications more engaging.
If you’re creating content for social media, you know that one of the main challenges you face is having your message heard above the noise and getting more eyes on your posts. As social media algorithms increasingly move towards relevance-based content, businesses must continually refine their tactics in creating high quality content and sharing it at the best possible time for enhanced engagement. Knowing how and when to post on every social platform is one important way to stay a step ahead of the competition.