The advent of social media has provided new channels for agents to tell their brand stories in an authentic and distinctive voice. As the influencer marketing industry reaches maturity, the question becomes; is influencer marketing still worth it? To get to the bottom of this question, we’ve analysed recent industry data — and the results […]
If you’re wondering why your Facebook reach and engagement is down, you’re not alone. In late 2019, the average reach for Facebook posts dropped by 2.2%. For brands, this meant that posts were only being seen by 5.5% of their followers. Larger brands with bigger follower counts saw averages even lower. Why? The Facebook algorithm. In […]
Google My Business is a tool (similar to a website) that helps people find your real estate business whenever they search for real estate services in your area.
Many people use LinkedIn when they are in ‘business mode’ and chances are even if they see you on another social media platform, they’ll likely check out your LinkedIn profile before getting in touch. Below we reveal 9 strategies you can use to start generating more leads from LinkedIn.
As each social media platform develops, the algorithms change and with the explosion of new Instagram features over the last few years, we’ve put together some tips to optimise your Instagram reach in 2021.
If you’re yet to discover the wonders of social media, or are wondering which platform is for you, then you are in the right place as we discuss the main social media platforms and their pros and cons.
The most powerful marketing tool any business has access to is a happy client or customer. The reviews or testimonials you receive from these happy clients can add credibility to your brand as well as increase your brand awareness, organically. Having reviews as part of your overall digital marketing strategy can give you an edge over the competition by making your brand more credible and trustworthy in the eyes of the client.
The average social consumer in Australia clicks on 21 Facebook ads per month — almost double the worldwide average. This shows just how effective Facebook ads can be at driving clicks for brands. But before you can win those clicks, you need to first set up your Facebook Ads Manager account. We’ll show you how to do it.
Facebook bought Instagram in 2012, but the differences between the two platforms remain surprisingly large. We’re going to dive into the differences between Instagram Live and Facebook Live and how you can use each as part of your overall digital marketing campaign.
With competition in the digital marketing space heating up thanks to a shift online caused by the Covid pandemic in 2020, brands need to be increasingly creative with their campaigns if they want to stand out from the noise. But if creating new and enticing content isn’t your strong point, it might be time to hire a content creator for your brand. So, how do you find the right fit?