Content

It’s a myth that has circulated the internet for years, but Google does not punish for duplicate content. Instead, Google rewards unique content and content that adds value to internet users. But Google can penalise low-quality or deceptive content when content is used for an irresponsible purpose or with malicious intent. Duplicate content, however, is often not manipulative and is commonplace on the internet. So, what does Google do when it comes to duplicate content?

Need an attention-getting image to go with your social media post? Or a striking supporting image for a blog post or article? Or great images to use in an ad, newsletter, or brochure? There are plenty of stock image libraries out there, but if your budget is tight, or non-existent, it’s tempting just to grab something from a web search and not think about the consequences of breaking copyright laws – until perhaps you’re caught and then issued with a ‘take down’ notice.

In an age where content is the difference between being discovered and not, it can be easy to think that you need to sit at your computer and produce hand-craft content daily. But with calendars booked out days, weeks, or even months in advance, where does one find the time to produce that content? Spoiler […]