Curated content can help to improve your brand engagement and brand credibility, without costing you precious time or blowing out your marketing budget. But what exactly is curated content, and how can you use it to your advantage on social media?
With competition in the digital marketing space heating up thanks to a shift online caused by the Covid pandemic in 2020, brands need to be increasingly creative with their campaigns if they want to stand out from the noise. But if creating new and enticing content isn’t your strong point, it might be time to hire a content creator for your brand. So, how do you find the right fit?
The Covid-19 pandemic has affected the global economy in different ways around the world. Since the pandemic first hit the shores of Australia, people have changed the way they spend their money. As a result, businesses must also change the way they reach consumers or clients in the first place. While marketing hasn’t undergone drastic changes, there have been shifts in digital marketing trends post-Covid.
This year has seen more businesses turning to the internet to meet clients’ needs, but with that comes speaking to an audience that you might not have had much experience with before 2020. The modern client buyer journey has changed with developments in online shopping and research which means you might need to rethink what content you need to produce and share to your digital audience as part of your overall content marketing strategy.
From the subject line to the email copy itself, copywriting has a hand in making every aspect of your email marketing engaging and successful. Improving your open rate and the level of engagement in your emails means improving your copywriting. Here are seven tips to help you improve your email marketing.
Your content SMART goals should be concrete targets that you strive to achieve over a set period of time. These goals, much like your other business goals, should be carefully put together to ensure they’re achievable and realistic.
Getting your existing leads to do your online marketing work for you can help increase your overall engagement and help you generate leads, without spending extra time and money on your marketing campaign. Here are a few ways you can help your existing leads help you when it comes to your online marketing. Offer unique […]
Copywriting is the art of creating compelling written content that engages your audience and can convince them to take an action. These actions can include signing up to your email newsletter, purchasing a product or enquiring about your services. Put simply, copywriting is advertorial or words that sell. It can cover anything from effective sales pages to catchy slogans and successful social media campaigns. But there are a number of myths floating around the internet space about copywriting that simply aren’t true.
You’ve just spent all that time putting together your latest email newsletter. But don’t hit send just yet! Here are five things you should check before sending out your newsletter to make sure you’ve checked all the boxes.
With more than 60 per cent of the world’s population on social media, sharing your articles to those platforms has become more vital in your search for clients and to increasing your brand awareness. But your audience, which consists of your past, current and potential clients, don’t just live on social media, they’re also using email. Knowing how to share your articles to social media and in email can help you improve your digital marketing strategy and make your communications more engaging.