Content marketing has exploded over the last few years and the reasons are obvious. Content marketing improves search rankings, increases traffic, builds trust, positions you as an expert and drives leads. That said, figuring out how to create content that benefits your bottom line may leave you feeling a bit overwhelmed. In this blog, we […]
At some point or another, we have all found ourselves lost within the infinite search-engine-sea of our top competitors.
Curated content can help to improve your brand engagement and brand credibility, without costing you precious time or blowing out your marketing budget. But what exactly is curated content, and how can you use it to your advantage on social media?
With competition in the digital marketing space heating up thanks to a shift online caused by the Covid pandemic in 2020, brands need to be increasingly creative with their campaigns if they want to stand out from the noise. But if creating new and enticing content isn’t your strong point, it might be time to hire a content creator for your brand. So, how do you find the right fit?
The Covid-19 pandemic has affected the global economy in different ways around the world. Since the pandemic first hit the shores of Australia, people have changed the way they spend their money. As a result, businesses must also change the way they reach consumers or clients in the first place. While marketing hasn’t undergone drastic changes, there have been shifts in digital marketing trends post-Covid.
This year has seen more businesses turning to the internet to meet clients’ needs, but with that comes speaking to an audience that you might not have had much experience with before 2020. The modern client buyer journey has changed with developments in online shopping and research which means you might need to rethink what content you need to produce and share to your digital audience as part of your overall content marketing strategy.
Your content SMART goals should be concrete targets that you strive to achieve over a set period of time. These goals, much like your other business goals, should be carefully put together to ensure they’re achievable and realistic.
Getting your existing leads to do your online marketing work for you can help increase your overall engagement and help you generate leads, without spending extra time and money on your marketing campaign. Here are a few ways you can help your existing leads help you when it comes to your online marketing. Offer unique […]
Email marketing sounds straightforward enough, but there are actually a number of questions you’ll likely have when you work on your email marketing campaign. Here are the answers to some of the most commonly asked email marketing questions.
Copywriting is the art of creating compelling written content that engages your audience and can convince them to take an action. These actions can include signing up to your email newsletter, purchasing a product or enquiring about your services. Put simply, copywriting is advertorial or words that sell. It can cover anything from effective sales pages to catchy slogans and successful social media campaigns. But there are a number of myths floating around the internet space about copywriting that simply aren’t true.