Marketing your business can be tricky and knowing how and where to start can be tough, especially if you’ve never had to do it before. Email marketing is sometimes overlooked. That’s why in this blog, we’ll be discussing 5 reasons WHY email marketing is important and HOW you can implement it into your business’s marketing strategy.
5 Reasons Why Email Marketing Is Important:
1. Offers Unbeatable ROI
While many people with small businesses tend to gravitate towards Facebook advertising to try and get a high reach, email marketing is much more effective and cost-efficient, especially when it comes to ROI (Return On Investment).
Research shows email marketing generates $38 for every $1 spent, and some companies see an ROI as high as $76 for every $1 spent.
2. More Effective Than Social Media
Social media is an important element in any business marketing strategy- It’s a great way to interact and strengthen your relationship with your business’s audience…
But when it comes to converting people into members, customers, clients or supporters, email marketing is the way to go.
It allows you to attract (and retain) customers with personalised messages that directly promote your content, brand, and products. From there, you can segment contacts and use personalization techniques to deliver messages that customers can’t ignore!
3. Personalised Marketing
When using email marketing, you can segment your audience into different lists and create personalised, custom emails that resonate with the reader. Each email can be customised to provide something of value to that particular audience or client- creating revenue for your business.
Personalised emails are a great way to grab your customers attention and make them feel important. And they go way beyond just adding a subscriber’s name to the subject line.
Now you can segment emails, create tailored messages, change content based on the subscriber’s preferences, and even add more personal fields such as job titles and locations.
This kind of personalised marketing is the best way to gain new customers and delight existing ones.
4. Cost Effective
Email marketing allows businesses to reach out to a number of customers at a low cost per email.
With Mailchimp and other email marketing websites, you can use their services for free or pay for one of their many different plans, depending on your business’s needs and wants.
For small business owners, this makes it a better choice than traditional marketing, i.e., TV, radio, or direct mail. Even with the explosion of new technology and social media, marketers and business owners keep coming back to email marketing because it’s easy, effective, and inexpensive.
5. Mobile Friendly
These days, everyone uses their phones for everything. Because of this, people are checking their emails all the time! So, not using email as a part of your marketing strategy means you’re missing out on generating a heap of enquiries and customers each week.
It’s super important to remember that when sending your emails to your audience, you make sure those emails are mobile friendly.
So do a few test runs! Set up a list/audience in whichever email marketing site you’re using, call it ‘TEST LIST’, add yourself to it and send yourself as many test emails as you need to make sure the email looks just as good as it does on your phone as it does on the computer.
Whether you choose to use Mailchimp, SendinBlue, Constant Contact, or any other email marketing service, email marketing is something every business owner should implement in their marketing strategy. It just makes marketing to your brands’ audience that much easier.
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